NXP moves auto sales unit to China -zt
2011年04月11日 15:15 发布者：步从容
SAN JOSE, Calif. - NXP Semiconductors has established a new China Automotive Technical Center to focus on R&D, system innovation and customer application support in that nation.The company has also moved its automotive sales and marketing headquarters to Shanghai.Drue Freeman, vice president global automotive sales and marketing at NXP Semiconductors, has relocated from Hamburg, Germany to Shanghai, China effective April 1.
This move is part of NXP's strategy to locate more of its automotive operations closer to its fastest growing markets.
Over the next 12 months NXP expects to build up the NXP China Automotive Technical Center with more than 20 specialist engineers, who will work closely with their colleagues in the European Automotive Technical Centers as well as with local tier 1 customers and domestic car OEMs.
LONDON – NXP Semiconductors BV (Eindhoven, The Netherlands), the chip company separated from Koninklijke Philips Electronics NV by a private equity buy out in 2006, is in takeover talks with Intel, Qualcomm and Broadcom, according to online reports that cite Dutch newspaper De Telegraaf reporting on Friday (April 8).
De Telegraaf referenced an unnamed banker as its source. According to reports NXP has declined to comment.
While the private equity consortium holding the majority ownership in NXP may be keen to exit, it is not clear that the still relatively broad NXP would make a good fit for Intel, Qualcomm or Broadcom, which are all strongly digital chip companies albeit with wireless capabilities or aspirations.
NXP now describes itself as a supplier of high-performance mixed-signal products into the automotive, identification, wireless infrastructure, lighting, industrial, mobile, consumer and computing sectors.
One focus of attraction for companies could be NXP's strong position in Near Field Communications (NFC). NFC is considered the likely way to incorporate the capability to make wireless financial transactions into cell phones turning them into electronic wallets.
NXP went public in August 2010 with an IPO, selling 34 million shares at $14 per share. At the end of March 2011 NXP priced a secondary share offering of 30 million shares at $30 per share although all the proceeds of that sale is expected to go to stake holders.